December 28 2008 / by Jeff Hilford
Category: The Web Year: 2008 Rating: 5 Hot
There was a bit of hubbub in the socialmediasphere about Loic Le Meur's complaint that there was no way to filter Twitter posts by authority, or the number of users suscribing to a particular person's feed. Le Meur's beef was that he and other attendees of his conference had a problem - they couldn't sift through the deluge of Tweets about and from people attending their event to find the signal they were looking for. While signal clarity and information overload is a problem (which I will save for a later post) - what I found most interesting is that less than a day after complaining about the problem, an ambitious group of programmers dug in and created a basic product that addressed this problem.
This is something we will see much more frequently going forward.
TechCrunch and other sites that are leaders in authority and Zeitgeist have the ability to drive conversation, memes and ultimately influence production itself. And the collaborative tools that they make a living reporting on are empowering people to come together quickly and solve problems. This compressed market process is likely to accelerate rapidly in an economy where there are a lot of free agents (read un or under-employed folks) with time, expertise and awareness of these platforms and painpoints. By addressing a zeitgeist problem quickly you have the opportunity to garner a great deal of attention from the community, which can result in elevation of personal brands, team and give the solution you've created a chance to get quick adoption and possibly immediate financial backing.