April 13 2008 / by Antonio Manfredi
Category: Environment Year: General Rating: 6 Hot
This is a great 30 minute video featuring Sir Norman Foster, one of the preeminent architects of our age, that brings us up to speed on many of the intertwining issues within the ecological agenda, the defining issue of our generation. From the perspective of the design process, Foster discusses how green design is producing the iconic products of our age. He takes it a step further by discussing the interconnection of buildings, cities, and sustainability.
It nicely summarizes the problems we face today coupled with potential solutions, by one of the greatest designers of our time. Showing how technology and computers can assist in green design, Foster describes how we must look to technology to move forward the most important work of our age. (cont.)
It is encouraging to see that technology is giving us the tools to solve these challenging problems. In turn the combination of technology and awareness is giving birth to projects such as Masdar City (pictured) a 20+ billion dollar project partiallly funded by carbon offsets created by the Kyoto Protocol, that will be the first carbon neutral city on the face of the planet.
In this discussion we can get the sense of a dynamic shift in the way we think of both economics and business. New ideas must incorporate sustainability and societal values rather than be focused on raw profit. It really places a focus on innovation rather than commercialization, mass production, and consumption alone.