April 21 2008 / by Alvis Category: Economics Year: General Rating: 2 Hot
Futurist Patrick Dixon predicts that
widespread emotional pressure will fuel a $40 trillion industry
dedicated to the reduction of carbon emissions.
“We will see a 10x or even a 100x increase in the emotional
pressure on governments to take action on every aspect of global
warming,” says Dixon, “It will affect the decisions consumers make.
It will affect the opinions that they hold. It will affect the
image of multi-nationals, and I’m not just talking about oil
companies – I’m talking about banks … shipping companies …
airlines. Every company in the world will be called on to justify
its carbon footprint.”
If the near-term future validates Dixon’s opinions then we’re
bound to witness great economic disruption that sucks a great deal
of market cap from established companies and infuses it into the
entities that can provide the most cost-effective solutions.
Depending on the timing and pacing of such a shift, and the
efficacy of the new technologies and methods that hit the market,
it seems we could experience anything ranging from a depression to
a boom.
Maybe it’s time to start hording those precious solar cells,
bury your money in a pit, or just live it up!
