Intel's Mash Maker: The Web Evolves?
April 22 2008 / by Accel Rose
Category: Social Media Year: 2008 Rating: 2 Hot
“What if you could take data elements from multiple websites and mash them together into a single, integrated view?”
Intel’s new Mash Maker, a suped-up take
on Yahoo
Pipes, now allows us web surfers to take pieces of sites and to
assemble them into a single super-site. It’s kind of like
RSS, but instead of modules of
standardized text feeds you can clip most of the visual and
interactive portions of sites that you find useful. Like Pipes, the
data flowing through these micro interfaces can be threaded
together to make for more efficient browsing, seaching, sorting
experiences. 
For example, you can use Mash Maker to easily connect
your Facebook friends’ profiles with a google map, creating a image
of where they’re all located on a map that’s located on the same
page as the profiles.
Overall, Intel’s new product represents the next stage in user-friendly web mashing and is a big step up from the less accessible Yahoo Pipes. It’s most powerful feature may well prove it’s ability to suggest pre-made mashups as you browse. If it can attain critical mass, this may be the the first web masher to gain incredible market share – it looks as though it’s got a shot. Otherwise, we’ll just have to wait for an improved version or a slicker, more dummy proof product from Company X to truly transform our web browsing experience. Either way, big changes in the way we browse are coming sooner or later, but definitely within 2 years, or so I’m betting.
