Web Video Viewers to Grow 4x by 2013
May 28 2008 / by Accel Rose
Category: Entertainment Year: 2013 Rating: 2 Hot
A new study from ABI
Research forecasts the number of viewers who access video via
the Web to nearly quadruple in the next few years, reaching at
least one billion in 2013. “
“
“The rapid expansion of broadband video creates opportunities across a number of market sectors,” comments senior analyst Cesar Bachelet. “A wide variety of actors aim to gain a share of this fast-growing market: not only content owners such as the BBC and NBC Universal, and Internet portals such as AOL and Yahoo!, but also a range of new entrants including user-generated content sites such as YouTube and Dailymotion, broadband video sites such as CinemaNow and Lovefilm, and Internet TV providers such as Apple, and Zattoo
Sparked by increasing broadband penetration and rising connection speeds available to a growing percentage of the world’s population, online video is growing as quickly as the supporting infrastructure can be built. (cont.)
With the increase in quality programming made available via the web (shows like LOST, movies on demand); explosion of user generated content created at home online environments like Second Life and World of Warcraft and up-tick in news that goes direct to the web, and considering that all of this programming will then find its way to the users that want and need it most thanks to evolving semantic, search, aggregation and sorting technologies, a lack of relevant programming will certainly not drag down the trend.
In short, I buy the 2013 timeline, especially in the context of accelerating change and exponential information growth . Anecdotally, I can easily see hundreds of millions of new users watching web video as all of the associated costs (time, $, frustration) drop steadily.
