Media vs. Advertisers for Eyeballs in 2008

Business & Work - 2008

Media vs. Advertisers for Eyeballs in 2008

http://www.micropersuasion.com/2007/12/2008-digital-tr.html
Scanned by: AlvisB over 4 years ago

Steve Rubel at micropersuasion argues that 2008 will bring with it escalating conflict between new media companies and advertisers as the advertisers figure out they can also create/aggregate content with which to pair ads. Steve sums up, "The media's challenge is to figure out how to thrive in transition as their big advertisers recognize they can use the web to bypass them." Very thoughtful post with great links.(via Giff at ESheep, props)

Type: Prediction | Also: The Web, Communication, Advertising |

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Media vs. Advertisers for Eyeballs in 2008

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