http://finance.yahoo.com/family-home/article/102865/the-next-peoples-car
Scanned by: Marisa Vitolsover 4 years ago
"Indian company Tata Motors is developing a car it aims to sell for about $2,500--the cheapest, by far, ever made." When it goes on sale in 2008, it will "mark the advent of India as a global center for small-car production" and give millions of people who currently must use cheaper means of transport the chance to drive cars.
Awesome article. This could really empower a lot of people. I was wondering if Tata might make a play in the US market, then read “A 1-lakh car is unlikely to be sold in the giant U.S. market. But it wouldn’t be aimed only at India, either, Ratan Tata s
Sorry, comment was truncated, here’s the full quote: “Ratan Tata says. Bottom-of-the-pyramid markets would be the best fit: places like Africa and Southeast Asia, and maybe eastern Europe and Latin America.”
Definitely depends what part of Africa you’re talking about… some African countries have such small market demand for affordable cars that this product release would have a minimal effect on the car market of the country. I don’t like how he likens Afri
I’ve heard that driving in India is the scariest thing. Hopefully there will be some driver training along with the widespread use of cars. Car accidents are a huge killer even in the US today at around 40,000 deaths a year. I’ve heard some really high nu