Why Most Online Communities Fail

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Social Media - 2008

Why Most Online Communities Fail

http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail
Scanned by: Field of Memes 5 months ago

One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the value an online community can provide to themselves, not the community.