Scanned by: gleonhardover 4 years ago
Music 2.0 is an inspiring and invigorating collection of Music & Media Futurist Gerd Leonhard's best essays and blog posts on the future of the music industry. The book continues and expands on the ideas and models Gerd presented in his first book “The Future of Music” (co-written with Dave Kusek, published by Berklee Press in 2005), which has become a must-read work within the music industry, worldwide, and has been translated into German, Spanish and Italian.
Music 2.0 describes what the next generation of music companies will actually look like. In the book, Gerd Leonhard heads straight for the bottom-line and does not mince his words when it’s about spelling things out, remaining both engaging as well as hard-hitting and provocative.
Direct link to PDF (237 pages) http://www.music20book.com/files/music20.kotisivukone.com/tiedostot/music20book_hires.pdf