http://mediamemo.allthingsd.com/20081103/how-low-will-online-ads-go-lowe...
Scanned by: Alvis Brigisover 4 years ago
A year ago, the conventional wisdom said that the online advertising market would still grow in an economic slump because online ads were cheaper and more effective.
And they are. But if the slump is big enough– like the one we’re in now–then all bets are off.