http://www.avc.com/a_vc/2009/03/search-monetization-as-a-model-for-socia...
Scanned by: Marisa Vitolsover 2 years ago
"There are plenty of parallels between search and social media, including that they drive traffic very effectively. And studying the lessons of the fits and starts that search went through from its early days in the mid 90s to the time when overture finally figured it out and google perfected it in the early part of this decade is a really useful exercise for everyone seeking to monetize social media."