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Business & Work - General

Why Advertising Is Failing On The Internet

http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-i...
Scanned by: Alvis Brigis over 4 years ago
Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania argues that the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” he writes.
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Type: Theory  |  Also: , |
  Tags
advertising, ads, ad, web

1 Comments - Links & Resources - Email This - Permalink - Recommend
 
 

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Here’s a great response to this article: http://searchengineland.com/search-ads-are-misdirection-advertising-17028
Posted by: Alvis Brigis over 4 years ago | Vote for this comment - Recommend
 

 

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